Ava announced the official launch of its first product: the Ava bracelet, a fertility-tracking wearable that uses new tech to detect a woman’s fertile window. The Ava claims to track more than just temperature. It measures resting heart rate, heart rate variability, breathing rate, sleep, skin temperature, movement, perfusion, bioimpedance (the resistance of the body tissue to tiny electric voltages), and heat loss.
Ava is the first fertility-tracking device that identify the fertile days during a woman’s cycle in real-time. Since Ava’s bracelet sensors collect data continuously throughout the night, it can accurately detects in the advance an average of at least five fertile days per cycle without the hassle, invasiveness, and messiness of other methods like ovulation sticks and BBT thermometers.
To take advantage of Ava’s functionality, you simply slap the bracelet on at night, and sync it with the companion app in the morning. In clinical studies, researchers found this wearable was able to detect an average of 5.3 fertile days per cycle for women with an accuracy rate of 89 %. And this degree of confidence, experts say, could be a game-changer for those looking to start families.
With the wearable, the company hopes women can better track their bodies to figure out the best time to conceive. That is apparent in the research and the fact that Ava is FDA approved, classified as a medical device rather than a sleep tracker or step counter.
The Ava bracelet is available to order now for $199.