Fujifilm recently announced the Instax Square SQ10, a latest hybrid instant camera that brings back the iconic square picture look popularized by the Polaroid. Fujifilm’s Instax Square SQ10 is an instant film camera with the convenience of a digital camera. Inside, the SQ10 is features a freshly minted system with a CMOS sensor and also an image processor that will produce better shots than any previous Instax camera — especially in low-light situations, according to Fujifilm.
Unlike the camera maker’s other Instax cameras, the Instax SquareSQ10 does not shoot straight to instant film, but instead uses a small digital image sensor that captures 1,920×1,920-pixel images. All shots are stored straight to internal memory (it’ll hold up to 50 photos) or an optional microSD card. Around 160 photos can be shot with a single charge — via Micro USB — of the rechargeable Li-ion battery.
Additionally, the SQ10 is the first Fujifilm camera to use the company’s new Instax Square Film format that delivers exceptional image quality with numerous artistic expressions— 1:1 aspect ratio photos that measure 86×72mm. The front of the camera features a 28.5mm fixed focal length lens with an f/2.4 aperture. On the back you will find a 3-inch color LCD screen with a resolution of 460K dots. Underneath this new camera is a standard tripod mount. Basically this new camera combines the charm of being able to print your photos on the spot together with the digital image processing technology.
In terms of availability and pricing, the new Instax SQUARE SQ10 is priced at $280 and it is expected to be made available this May. Aside from this announcement, Fujifilm has also unveiled two lenses for its wonderful GFX 50S medium-format mirrorless camera: the new GF23mmF4 and the GF100mmF2, which will be available in coming June for $2,599 and $2,799, respectively.