iHeartRadio Has Officially Entered The On-Demand Race With The Beta Launch

iHeartRadio

iHeartMedia, the largest radio broadcasting company in the U.S., pulled the curtain off a beta of two services, iHeartRadio Plus and iHeartRadio All Access, the latter of which use the streaming infrastructure of Napster (previously Rhapsody, longest-running music streaming service). The services will launch full in January, 2017. Users can opt in to a 30-day free trial by downloading or updating the app.

This new services, which build on top of the already-popular iHeartRadio streaming platform, provide functionality that has never previously been available users, it shows that even the biggest names in the radio business are seeing on-demand as the future of streaming music.

iHeartRadio
iHeartRadio

iHeartRadio Plus costs $4.99 a month and iHeartRadio All Access costs $9.99 a month. iHeartRadio All Access, which was developed by Napster, comes out with offline listening, more flexibility on creating playlists and the ability to build a personal music library along with radio listening.

While iHeartRadio might not have as much name recognition as Spotify or Apple Music, it is one of the biggest music-related companies out there. Its parent company iHeartMedia, previously known as Clear Channel Communications, owns 858 radio stations, serves a ‘quarter of a billion’ monthly listeners.

Like Pandora, iHeartRadio claims that it can carve out its own market in music streaming because most of its listeners don’t pay for a streaming service. Its service is just targeted not toward Spotify users who want to curate the playlists and listen to every new album, but to the listeners who like old-fashioned radio but just want a little more control.

The new iHeartRadio services will be available on Android and iOS. The free version of iHeartRadio, which lets 90 million users listen to radio stations live, will remain unchanged.